All modern businesses across verticals require timely and speedy communication to achieve success. Retail, healthcare, hospitality, education, sports… all kind of major and minor daily consumer transactions and business operations require the latest information and their proper distribution in order to sustain their lead over the competition.
The Internet is a vast and endless source of information that can be beneficial for the businesses in both subtle and profound ways. But how do all concerned with a business or an organization get access to the fast internet? Wi-Fi or Wireless Local Area Networking is the right and effective technology to connect smartphones, laptops, computers tablets, digital cameras, printers, audio players and other kinds of digital and electronic devices within a given periphery and radius.
A single Wi-Fi hotspot can have a range of around 20 meters indoors, while the same hotspot may cover a greater area when placed outdoors.
Below are some of the benefits that WiFi has when used for the business purposes.
Secure internet usage
A business can create separate networks for the employees and the customers by using Wi-Fi.
User authentication and passwords can be used to ensure that nothing unwanted penetrates the circle. Some companies deal with sensitive information on a more regular basis, for instance, the accounting firms, clinics and offices of doctors, and the law firms among others.
For these areas, special security arrangements can be made that may include provisions for filtering the content, the establishment of the firewalls, and WPA (Wi-Fi protected access) 2 that is the latest security protocol that uses encryption for securing the exchange of information over Wi-Fi.
Increase in productivity
Employees of the modern age love to work in an environment where there is WiFi internet available at all places. The staff members can easily leave their tables along with their laptops and smartphones and carry on with their tasks and discussions at another employee’s desk, at the cafeteria and at other places of the workplace.
Further, there are times when there is a heavy workload, and there are a number of customers around. When you have separate networks for employees and clients, the operations are smooth and there is no excess load on the distribution of internet data.
Employee satisfaction and happiness
The staff members like to connect with their friends and family members during the lunch or tea time or during other breaks. Availability of WiFi at all times at all places helps them to stay connected with the outside world (on social media like Facebook and Twitter, among other instances).
Hence the employees love their workplace and job more and would stay longer in your organization, preferring it over all others.
Stay ahead of the competition
The retail stores, shopping malls, restaurants, cafes and other business places that offer free Wi-Fi are preferred by around 96% of the customers over their competitors. Wi-Fi also helps a business get a number of repeat customers and the customers themselves are marketers of the business when they talk about the facility with their acquaintances.
Targeted marketing and delivery of customized messages
Wi-Fi creates a new communication channel through which you can deliver the targeted and customized messages to your customers, while they are connected to your network and are using it.
For instance, a hotel can provide its customer’s information about the most notable places worth visiting nearby, and a retailer can use the customer’s web surfing information for a product that he or she is searching and offer him or her certain matches along with the price.
Marketing
Wi-Fi will help you in your marketing efforts as well and will increase your revenues easily at a low cost. For instance, the Facebook likes that your business gets while the customers are using your Wi-Fi translate into a bigger customer base.
Make the business operations profitable, smooth and life of the business owner easier
Your internet and Wi-Fi provider can help you with upgrades, consumer feedback and other information that will help increase your business revenues, while making the operations smoother as well.
WiFi hence has tremendous benefits for any business. It improves the operational efficient while also increasing revenues by gathering more number of customers. You should not neglect the opportunity and go for Wi-Fi hotspots that are the solution to a number of business issues and problems.
In case you face problems with WiFi dead zones, the installation of an additional wireless antenna or a cell phone signal booster can easily sort things out for your business. And the best thing about all that is that they are inexpensive and readily available.
Standing in the 2021, a business without WiFi is bound to fall in the long run. The pandemic has shown us that online is the way to go.